The technology seen in the many different Toyota models we carry could potentially one day be used to power or guide other systems and items we rely on in everyday life.  A commercial where Toyota drivers envision their auto’s technology powering other things in the world around us is one you may have seen before.

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The Toyota Prius is one hot car, a model you can certainly find a lot of information about in today’s popular media.  It recently celebrated its one-millionth sale here in the U.S.  In total, the world has seen three million Prius’ sold since its release over a decade ago.  Drivers all over are attracted to the Prius for many reasons such as fantastic gas mileage, driveability, and practical design.  This is true for car buyers who have purchased the model from their preferred Urbana Toyota dealer.

Links to Monopoly

Most of us have played the popular board game Monopoly at some point over the years.  It’s a great way to spend a rainy afternoon, and now the millions of Facebook users all over the world can access the game via this social media site.  Much more convenient than having to keep track of all those pieces you find in the board game box!

Toyota has teamed up with Electronic Arts to have the Prius featured in the digital version of the board game classic, which is called Monopoly Millionaires.  It launched in February, and already 6.2 million facebook users have enjoyed this fun new game.  That’s a lot of people who are getting a glimpse of the auto, possibly luring them into their local store to check it out in person.  The Prius is a “mover” in the game and players can also purchase an Eco-Greenhouse, that includes windmills and a Prius parked in the driveway.

Behind the Placement

Toyota putting the Prius in the on-line Monopoly version is no coincidence, as it’s one of several marketing techniques the automaker is using to reach out to car buyers all over.  In fact, placement of a product in a media game is a very effective way to create a large media following.  With so many people extremely focused on technology and social media sties, it certainly makes sense.

The Toyota Prius, Gibson City residents can find now at O’Brien Toyota of Urbana, is on the fast track to continued popularity with current drivers, as well as many new ones who might have been intrigued after playing a few rounds of Monopoly Millionaires.  Stop in now and take a test drive!