I truly hope I’m not the only nerd out there, and when they heard the word Tesla started thinking of the infamous Tesla coil. What a great invention that never was. During the electric invention race between Tesla and Edison, there were marvels that rival even today’s imagination all devised by one man. Nikola Tesla was a visionary and a genius. Unfortunately, he what he lacked was people skills and the ability to campaign for his work. Continue Reading

One of the top selling hybrids on the market right now is the Toyota Prius, however in the near future the market will start to grow as several other viable hybrid options go on sale. The Prius is a hybrid electric mid-size car that has been around since 1997, being sold in Japan, and was sold globally in 2001. The United States accounts for more than half of the total Prius’ sold worldwide and Toyota has recently begun to increase their hybrid efforts with their most recent project being the Plug-in hybrid Prius. Continue Reading

Toyota has been a major player in the automotive green movement, constantly working to expand the horizons of hybrid technology.  The Japanese automotive company has explored everything from battery electric vehicles, to plug-in hybrids, fuel cell hybrids, and more conventional hybrids like the recently unveiled FT-CH concept car, all of which utilize Toyota’s unique Hybrid Synergy Drive as their core technology. Continue Reading

I’ll admit—when Twitter first started catching some momentum in the wide world of inter-space, I didn’t get it. My brother, who coincidentally makes quite a bit of money working in search engine optimization, told me Twitter would be the next big thing. At the time, I saw it as little more than a glorified Facebook status update, and since I already had a long-standing Facebook account I saw no need to start up yet another internet account that would alert the world what I was up to. He explained to me that microblogging was the wave the future, that it would help expand my brand. I shrugged him off.

Turns out, I was an idiot, and he was right. Go figure. Continue Reading

Not everything seen on the nightly news should be taken as the truth, even when shown on a reputable news station like ABC; everyone knows how sneaky and dangerous video editing can be when footage is put in the wrong hands.

Toyota has asked president of ABC News David Westin to retract and issue an apology for an unfairly reported story by ABC news reporter Brian Ross. Continue Reading

It’s no secret that Toyota has experienced challenges recently – they have recalled 8.5 million cars, including the Champaign 2010 Prius and some Champaign preowned Prius vehicles, due to acceleration, transmission, and floor mat issues. However, it’s very important to keep these numbers in perspective because every car company experiences recalls (ahem, have you heard about GM’s recent recall of 1.3 million cars for steering wheel problems?). The truth is recalls don’t mean that car manufacturers are indifferent to driver safety. Instead, recalls are simply part of the process by which automakers address safety and reliability issues. Continue Reading