As a Toyota driver myself, I understand how Toyota has gained this loyalty. When you purchase a Toyota, it’s not so much buying a car as it is partnering with a company to get from place to place. That’s how it feels, that Toyota is behind you with every tick of the odometer. I also understand how this loyalty is unlikely to be harmed by recent recalls. The truth is that most of us Toyota people have had nothing but great experiences with our cars and could not think of purchasing another brand.

My first car was a used Corolla. Champaign parking is tough enough that I was happy to have that small-sized sedan during my college years. After that, I went to my Champaign dealer for a preowned Prius, which I still drive. And it’s no shock to me that the Prius took the R. L. Polk & Co. honors for Mid/Full-Size Car Consumer Loyalty. If Toyota is a brand that garners tremendous loyalty, its Prius model is a car that inspires full-on devotion. Once you turn Prius it’s tough to think of going back to a traditional gas vehicle. I can’t even imagine and am currently shopping at my Champaign Prius dealership for a 2010 model.

If you’re looking to become a part of the large group of consumers devoted to the most reliable brand of auto, I recommend checking out a preowned Prius Champaign model or used Camry model at your local dealer.