Over 70 years ago, Toyota was founded with the goal of creating the highest-quality, safest, and most reliable automobiles in the world. Year after year Toyota has not only met but exceeded customer’s expectations and has built a reputation for excellence. In recent weeks, however, with recalls on vehicles such as the Champaign 2010 Prius, their quality and commitment have been questioned. They’ve let themselves down by not meeting their own expectations, and even worse, they’ve let customers down. Toyota’s President is accepting full responsibility for the mistakes that led to the recalls and everyone at Toyota, including employees at your Champaign Toyota dealer, are going above and beyond to remedy the situation and get back to being the car company with the highest quality vehicles.

Even though I recognize Toyota’s mistakes, I am keeping a rational perspective about the situation. All businesses make mistakes and more importantly they all learn from their mistakes. Toyota has clearly learned a lesson from this situation and is doing everything they can to restore customer’s faith in them.

The first step they’ve taken is to fix all of the vehicles that are affected by the recalls, such as the 2010 Prius. Champaign dealerships have trained all their technicians and service support personnel on how to fix the issues and have extended hours to make sure the repairs get done quickly and conveniently.

The second step Toyota has taken is to have engineers rigorously test all solutions and to make sure that no problems exist with the electronics in the vehicles. With the help of an independent firm, they’ve also conducted comprehensive safety analyses and the interim reports show very positive results.

Finally, Toyota is taking steps to make sure this doesn’t happen again. They’ve done a top to bottom review of quality controls worldwide and have hired independent safety experts to ensure quality controls meet and exceed industry standards. They are also promising to listen more closely to customers, gather information faster, respond more effectively when there’s an issue, and increase outreach to government agencies that are charged with protecting the safety of motorists and passengers. All of this is in the name of providing the highest-quality, safest, and most reliable automobiles.

It is very clear to me that Toyota knows that it has to work hard to regain customer’s trust. I know that with hard work from employees like those at your Champaign Toyota dealer, Toyota will soon be back to the car company with the highest-quality, safest, and most reliable vehicles.