Even in light of the recent recalls, consumers still say Toyota is the car for them and that they would still buy another one in the future. After all, Toyota did just win the 2009 Automotive Loyalty Award from R.L. Polk & Company. There’s just something Champaign Toyota customers love about their vehicles that keeps them coming back.

Maybe it’s the fact that Toyota has vowed to make their cars environmentally-friendly and help the planet move forward in terms of sustainability. Visit your 2010 Prius Champaign dealer and you’ll know what we mean. Toyota just announced a subcompact hybrid vehicle at the Detroit Auto Show and looks forward to creating hybrids across all models in the near future. Oh, and did we mention that Consumer Reports named the Prius the #1 most fuel-efficient car, getting 55 mpg on the highway? The Toyota Camry hybrid, Yaris Base Sedan, Corolla LE and Corolla (base, manual) also ranked among the top 15 models. And the 2010 Prius was named WhatGreenCar’s Car of the Year. See your Champaign Toyota for more.

Or it could be the fact that Toyota’s are incredibly reliable. In the 2009 Annual Auto Reliability Survey put out by Consumer Reports, not one, not two, not three nor four…but FIVE, HALF of the top 10 most reliable models were Toyota vehicles. Those models were the Venza (4-cyl), Yaris Hatchback, FJ Cruiser, Prius, and 4 Runner (V6). Not a single Toyota was among the 10 least reliable cars.

Or, it could just be a matter of price. Excuse us, not just price – value. Kelley Blue Book’s 2010 Residual Value Study gave Toyota the Best Resale Value award. And the 2011 Sienna was just given a very affordable price tag. Just one more reason to stop by your Champaign Toyota to see what Toyota has to offer.

Toyota also tops Consumer Reports’ brand perception study, taking into account safety, quality, value, performance, design/style, technology/innovation, and environmental friendliness. It even tops online auto searches for 2009. One thing is for certain – Toyota customers aren’t shopping around. With decades of quality and innovation under its belt, Toyota is just getting started.

Take a 2010 Prius Champaign test drive at your Champaign Toyota dealer and find out for yourself why you still can’t top Toyota quality, affordability and fun.